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The link below is an introduction I wrote for this workbook. The workbook initially was part of a book study HCL ran for John Maxwell’s newest book The Leader’s Greatest Return. https://hyperwriting.com/wp-content/uploads/2020/11/The-Leaders-Greatest-Return-Workbook-1.pdf As I mentioned in the pitch, I have also written many blog posts outside the small business space, such as this one: One…

Here’s an honest review of the CXL Institute Conversion Optimization Mini degree program from someone who has already taken the coursework and passed the exams. Recently I passed the final test in this mini degree and looking back, I can’t say enough good things about it. The team at CXL designed and organized the entire…

“Who will Optimize the Optimizers?” –Watchmen Paraphrase There’s a finesse to all this Optimizing Stuff. I’m frequently amazed at all the learning and effort that needs to go into it to bring in the data, analyze the data, and pump out creative content that sometimes sounds a siren song to our customers and other times…

This week I was planning to write about statistics and A/B testing, as that’s what many of us think about when we think about conversion optimization. But, as I was going through the different modules that the CXL conversion minidegree has to offer, there was one lecture that really helped me put things into perspective.…

Imagine you’re an ancient, nomadic hunter/gatherer embarking on a hunting expedition in a primeval forest. You’ve been traveling for days, trying to find large game to hunt with your primitive weapons The hunt is hard. It’s not just finding the game that in and of itself takes patience. The need to stalk and notice the…

Besides helping us understand how to effectively organize and use important tools like Google Analytics and Google Tag Manager and important psychological concepts like cognitive biases, neuromarketing, and emotional content strategies, one of the most exciting things to me about Conversion Rate Optimization (CRO) is how practical this field of marketing can be. All of…

One of the fundamental problems we have in our marketing efforts today is the difficulty in handling and interpreting the large amount of data we gather and have access to. A question that might center this problem more is how do we filter the unimportant from the vital data? Metrics can add powerful insights into…

If used effectively, Google Analytics can give us actionable insights into our web traffic for free. If you want to refine, rework, and better your digital marketing program then you need to have the ability to measure it. Other costly analytics software solutions exist in the market place today, Google even charges for an upgraded…

Measuring our marketing efforts in as many ways as we can is important in conversion optimization. When we measure and analyze what is going on at the minutiae level of our website and marketing campaigns, then we are more empowered to act in a beneficial way to transform our content into content that converts, increasing…

“I do believe that an improved understanding of the multiple irrational forces that influence us could be a useful first step toward making better decisions.”― Dan Ariely, The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home For most of us, our decisions are not based on the extrinsic properties of a…