CXL Institute Conversion Optimization Minidegree Course | Digital Marketing Skills in Review

Here’s an honest review of the CXL Institute Conversion Optimization Mini degree program from someone who has already taken the coursework and passed the exams. Recently I passed the final test in this mini degree and looking back, I can’t say enough good things about it. The team at CXL designed and organized the entire … Read more

User Personas in CRO| Digital Marketing Skills in Review

Besides helping us understand how to effectively organize and use important tools like Google Analytics and Google Tag Manager and important psychological concepts like cognitive biases, neuromarketing, and emotional content strategies, one of the most exciting things to me about Conversion Rate Optimization (CRO) is how practical this field of marketing can be. All of … Read more