Posts by JeremyPDuCheny

Low Traffic Sites in CRO| Digital Marketing Skills In Review

This week I was planning to write about statistics and A/B testing, as that’s what many of us think about when we think about conversion optimization. But, as I was going through the different modules that the CXL conversion minidegree has to offer, there was one lecture that really helped me put things into perspective.…

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Heuristic Analysis|Digital Marketing Skills in Review

Imagine you’re an ancient, nomadic hunter/gatherer embarking on a hunting expedition in a primeval forest. You’ve been traveling for days, trying to find large game to hunt with your primitive weapons The hunt is hard. It’s not just finding the game that in and of itself takes patience. The need to stalk and notice the…

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User Personas in CRO| Digital Marketing Skills in Review

Besides helping us understand how to effectively organize and use important tools like Google Analytics and Google Tag Manager and important psychological concepts like cognitive biases, neuromarketing, and emotional content strategies, one of the most exciting things to me about Conversion Rate Optimization (CRO) is how practical this field of marketing can be. All of…

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Research in CRO | Digital Marketing Skills in Review

One of the fundamental problems we have in our marketing efforts today is the difficulty in handling and interpreting the large amount of data we gather and have access to. A question that might center this problem more is how do we filter the unimportant from the vital data? Metrics can add powerful insights into…

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Emotion and Neurochemical Design|Digital Marketing Skills Review

“I do believe that an improved understanding of the multiple irrational forces that influence us could be a useful first step toward making better decisions.”― Dan Ariely, The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home For most of us, our decisions are not based on the extrinsic properties of a…

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