The link below is an introduction I wrote for this workbook. The workbook initially was part of a book study HCL ran for John Maxwell’s newest book The Leader’s Greatest Return.
As I mentioned in the pitch, I have also written many blog posts outside the small business space, such as this one:
While this post doesn’t show a small business writing example, it does show a different style and tone. I expect the style and tone for Zapier to lie in between these two pieces of writing, more in line with the CRO writings that I linked to, but filtered through the struggles and successes of Timbertown.